How Video Changes the Game in a Digital Market With Lindsey Schmidt of IMPACT

Lindsey Schmidt Lindsey Schmidt is the Video Sales and Marketing Consultant for IMPACT, a marketing firm that helps businesses with everything they need to drive more sales from their inbound marketing. The team at IMPACT provides the tools, education, and community companies need to adopt the business framework that has helped thousands of companies drive more sales.

Before IMPACT, Lindsey was the Senior Marketing Manager at Next Level Digital Media. She has also held positions including Content Development Manager, Producer, and Editor. Lindsey has a Bachelor of Arts in broadcast journalism from Elon University and a Master of Science in television from Boston University.

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Here’s a glimpse of what you’ll learn:

  • Lindsey Schmidt explains the impact of using video in marketing
  • Lindsey discusses the “bad” uses of video
  • Lindsey talks about content quality versus image and sound quality
  • Should you work from a script when shooting video?
  • The purpose of creating educational video content
  • How to use video in the sales process and why
  • The benefits of a one-to-one video outreach
  • What you need to start shooting video: platforms, equipment, and content ideas

In this episode…

Marketing today is almost exclusively digital. We are in an age where if your business isn’t on social media and you don’t have a website, you might as well not exist. But even if you have a social media and web presence, what can you do to stand out when lined up with the competition?

For Lindsey Schmidt, the answer to this question is video marketing. There are so many things that using video in your marketing strategy can accomplish, and they will positively impact your sales and grow your business. But do you know when and how to use video, whether you should use a script, the true purpose of using it, or how to use it in the sales process? To start using video effectively, you’ll need to have some basic knowledge of how to position it and the tools you’ll need to start. Listen in as Lindsey explains how you can get started and become a pro in no time.

In this episode of Get the Intel, Chad Gill sits down with Lindsey Schmidt, the Video Sales and Marketing Consultant for IMPACT, to discuss how video marketing can make a huge difference in any business. Lindsey talks about how to use video in your marketing strategy. She explains the many benefits of using video, how to use video to drive sales, the type of content to create, and tips for getting started. If you’re ready to venture into video marketing, don’t miss this episode.

Resources mentioned in this episode

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