Niche Marketing as a Growth Strategy in Construction Business

Dario Baldoni is the Vice President of Marketing and Technology at Concrete Countertop Solutions(CCS), a leading innovator in the concrete countertop and cantilevered pool coping markets. Established in 2009 to cater to the industry’s need to build beautiful countertops, the company has since grown into a one-stop shop for all decorative concrete needs. With the Z Counterform system at its core, CCS strives to live up to its mission statement and simplify concrete countertops for contractors and DIY enthusiasts. As the company’s technology and marketing lead, Dario’s vision, dedication, and expertise have been pivotal in its evolution into a multimillion-dollar industry leader.

Here’s a glimpse of what you’ll learn: 

• Dario Baldoni shares insights on company growth and leadership
• An overview of Concrete Countertop Solutions’ origins and growth
• Concrete Countertops marketing strategies for DIY and contractor markets
• How can contractors leverage social media to generate leads and increase visibility?
• The importance of website optimization for construction contractors

In this episode…

For many construction contractors, identifying a gap in the market is an opportunity to specialize and become experts in their niche. How can contractors compete more efficiently in the market by leveraging their in-depth knowledge of a specific field?

For Concrete Countertop Solutions, establishing industry authority involved launching innovative products in response to an industry need. Drawing from his extensive experience in construction marketing and innovation, Dario Baldoni, an executive at CCS, emphasizes the undeniable benefits of developing expertise in a particular domain. He highlights the advantages of leveraging emerging industry trends and new technologies, including optimized manufacturing processes and streamlined operations. Targeting a specific, underserved niche, enhanced by technological innovations and inventive online marketing, has given the company a distinct advantage in the competitive construction industry.

In this episode of Get the Intel, Chad Gill interviews Dario Baldoni, the Vice President of Marketing and Technology at Concrete Countertop Solutions, to discuss niche marketing in construction. They discuss the inspiration behind CCS and the company’s growth, CCS’s marketing strategies for DIY and contractor markets, and the importance of social marketing and web optimization for contractors. 

Resources mentioned in this episode:

• Chad Gill on LinkedIn
• Laminin Coach
• Workforce Recon
• Concreate 
• Dario Baldoni on LinkedIn
• Ed Baldoni on LinkedIn
• Concrete Countertop Solutions

Sponsor for this episode…

Laminin Coaching:

This episode is brought to you by Laminin Coach.

As a business owner in the construction industry, you know how overwhelming it can be to manage all the demands and responsibilities that come your way. We can help you streamline your business strategy and implementation, so you can focus on what you do best. 

From hiring assistants and estimators to setting up CRM and project management tools, we provide customized solutions that fit the specific needs of your business. 

Visit laminincoach.com to learn more.