Referral Marketing the Right Way With Adi Kaskavalciyan, Co-Founder and Director of Client Success at gFour Marketing

Adi KaskavalciyanAdi Kaskavalciyan is the Co-founder and Director of Client Success at gFour Marketing, the leading provider of customer retention and referral marketing solutions in the home improvement industry. Adi also leads The Wealthy Contractor program, which provides coaching, training, and marketing materials for contractors. She is a member of Entrepreneurs’ Organization and GKIC Miami Chapter and volunteers for the Junior Achievement of Greater Miami. When Adi is not boosting companies’ profitability in the home improvement space, she enjoys traveling, dancing, and spending time with her husband, two daughters, and their Cavalier King Charles Spaniel.
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Here’s a glimpse of what you’ll learn:

  • Adi Kaskavalciyan discusses the benefits of referral marketing
  • What are the steps for establishing strong customer relationships and generating repeat business?
  • How to go about capturing customer feedback and showing appreciation
  • Adi shares tips for creating loyal customers
  • How to access gFour Marketing’s referral success blueprint

In this episode…

How can you nurture existing clients and turn them into repeat customers? According to Adi Kaskavalciyan, much of it has to do with the experience you provide to your customers. Although your quality of service impacts customer loyalty, there are other factors that go into a great customer experience. Adi suggests thinking about the story your business tells: what will your customers say about their experience with you? As Adi says, if you want to create a lasting impression, your work shouldn’t end as soon as the service is done. Once you’ve got your customers hooked on a great story, take it a couple of steps further. By sending a gift or a note of appreciation and asking for feedback, you’re sure to win customers over for the long term. In this episode of Get the Intel, Chad Gill talks with Adi Kaskavalciyan, the Co-founder and Director of Client Success at gFour Marketing, about what companies can do to create powerful and lasting relationships with their customers. Adi discusses the benefits of referral marketing, breaks down every step to generate repeat customers, and shares tips for improving your company’s feedback loop. Plus, she explains how you can get a copy of gFour Marketing’s referral success blueprint. Stay tuned!

Resources Mentioned in this episode

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