Setting Solid Foundations: Communicating Value in Construction

Michael Price is the CEO of Bay Area Concretes (BAC) and PolishedCrete, a company recognized globally as a leader in the concrete industry, specifically noted for being one of the pioneering polished concrete contractors. Recognized for his significant contributions to the industry since the 1980s, Michael pioneered the use of concrete stains and dyes, and in 1999, he cemented his status with advancements in polished concrete. Under his leadership, BAC has become a beacon, offering various services, from architectural concrete to pioneering polished techniques, while maintaining excellence. A proud alumnus of California Polytechnic State University, Michael has been involved at every level of management and installation over his 40-year career within the company, driving innovation and earning numerous awards for his company.

Here’s a glimpse of what you’ll learn: 

• [2:42] Michael Price shares Bay Area Concretes’ history and evolution since 1966
• [3:30] The value of clear communication in client-contractor relationships
• [9:44] Aligning with your client’s vision
• [14:01] How are changes in industry standards influencing the shift in architectural materials?
• [16:47] Why managing people effectively is as crucial as managing technical operations
• [19:02] The importance of providing flooring sample
• [24:55]  Challenges of communicating with younger generations

In this episode…

How can an industry that has been around for ages continue to evolve and adapt? What is required to lead a business through decades of change without losing its foundational values? Can clear communication indeed be the secret sauce to longstanding success?

From stamped concrete in the ’80s to pioneering polished concrete in the ’90s, veteran contractor Michael Price has witnessed firsthand the evolving landscape of the concrete industry. He reveals his company’s approach to maintaining a stellar reputation through consistently managing client expectations and emphasizing clear communication. The conversation also dives into aligning with architects and ensuring all stakeholders have a unified understanding of project outcomes. Michael addresses the challenge of achieving consistent finishes with polished concrete, providing insights for ensuring client satisfaction.

In this episode of Get the Intel, Chad Gill hosts Michael Price, the CEO of Bay Area Concretes and PolishedCrete, about the shifting dynamics in the polished concrete industry. They delve into establishing and managing client expectations, how to overcome generational gaps in communication, and how to deliver tough messages and still secure contracts. Michael’s experience and methodologies hold valuable lessons for anyone dealing with tangible products and client relations.

Resources mentioned in this episode:

• Chad Gill on LinkedIn
• Workforce Recon
• Concreate 
• Michael Price on LinkedIn
• Bay Area Concretes
• PolishedCrete

Quotable Moments:

• “Good ideas are not useful until they’re implemented.”
• “Managing expectations is like a chain of communication where everyone needs to be on the same page.”
• “It’s not just about knowing the technique; it’s about conveying it clearly to every stakeholder involved.”
• “The only thing worse than not getting the job is getting it and not getting paid for it.” 

Action Steps:

1. Include clear expectations and possible outcomes before confirming the contract: This sets a clear understanding and prevents confusion or disputes later.
2. Create a checklist or disclaimer document outlining what to expect from your services: This is a direct approach to ensure both parties are aware of and agree to all terms.
3. Develop and strengthen direct communication lines with all team members, especially those on the ground: This is crucial to maintaining consistency in messaging and delivering on promises.
4. Adapt and update your knowledge about the latest industry trends and customer preferences: This keeps your business competitive and aligned with what is currently valued in the market.
5. Embrace generational differences and adapt communication strategies accordingly to bridge the gap: This promotes understanding and teamwork across all age groups within your company.

Sponsor for this episode…

Laminin Coaching:

This episode is brought to you by Laminin Coach.

As a business owner in the construction industry, you know how overwhelming it can be to manage all the demands and responsibilities that come your way. We can help you streamline your business strategy and implementation, so you can focus on what you do best. 

From hiring assistants and estimators to setting up CRM and project management tools, we provide customized solutions that fit the specific needs of your business. 

Visit laminincoach.com to learn more.