The Curse of Knowledge With Marcus Sheridan, Global Speaker and Consultant

Marcus SheridanMarcus Sheridan is a highly sought-after global speaker and consultant in the digital sales and marketing industries. Offering his services through Marcus Sheridan International, he has been named a “Web Marketing Guru” by The New York Times and was listed in Forbes as one of 20 “Speakers You Don’t Want to Miss.” In addition to his work as a keynote speaker, Marcus is also the Author of the books They Ask, You Answer and The Visual Sale.

Marcus is the Founder and former President of The Sales Lion, a marketing and sales consulting firm, and the Owner and Partner of both River Pools and IMPACT. While he is passionate about these roles, Marcus loves his role as a father and husband even more. He enjoys spending time with his wife and their four children, boating, and fishing.

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Here’s a glimpse of what you’ll learn:

  • Marcus Sheridan talks about how obsessing over his customer’s questions saved his business
  • How to become the most trusted voice in your space
  • Preparing for the future and using digital tools to maintain success 
  • Marcus breaks down the curse of knowledge — and shares how to avoid it
  • What do buyers really want to know?
  • The resources that can help you transform your business

In this episode…

Want to spend less time arguing your company’s value proposition and more time showing customers that you’re the best brand out there?

According to Marcus Sheridan, you need to tell more, show more, and sell differently. How can you do this in your business? Using digital tools like video, articles, and other forms of media, you can keep customers informed and up to date on industry trends. Plus, there are a number of additional benefits to creating more content, such as showcasing your company’s talent, differentiating yourself from competitors, and attracting the right people.  

Global keynote speaker and author Marcus Sheridan is Chad Gill’s guest in this episode of Get the Intel. Together, they talk about the resources and strategies that can help you build a better business. Marcus also details the steps to make your company stand out, the five consumer habits that can impact the buying process, and how to overcome the curse of knowledge. You don’t want to miss it! 

Resources Mentioned in this episode

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