[Global Speakers Academy Series] – Transforming Businesses Through Conscious Marketing

Anna Madill is the CEO and Founder of Avenue, a B Corp digital marketing agency for purpose-driven companies. Founded in 2016, Avenue’s proprietary suite of marketing products and custom services helps brands share their unique stories while growing sustainably and successfully. Anna plays a pivotal role in the company’s vision and strategic plan, leading all operational and financial aspects of the business and empowering transformational change for her team, clients, and community. An impact entrepreneur, speaker, mentor, and community leader, she has won multiple awards through her work at Avenue, including the Portland Business Journal’s CEO of the Year 2023 and B Lab’s B Corp Best for the World (Workers) and Best for the World (Community) lists for 2022.

Here’s a glimpse of what you’ll learn: 

• Anna Madill shares Avenue’s mission to help businesses transform through conscious marketing
• The intersection of entrepreneurship and impact
• Anna ponders lessons from the early days of her company
• Why should you align values and identity in business?
• How Patagonia seamlessly integrated purpose and values into operations

In this episode…

In an era where consumers make purchases based on a brand’s values as much as they do for quality, conscious marketing has become more crucial than ever. How can businesses effectively communicate brand messaging? Does authenticity still hold its ground in this evolving marketing space? 

For award-winning digital marketer Anna Madill, conscious marketing — aligning values and identities — is the best way to transform your business from the inside out. Reflecting on the growing pains experienced by her company, Anna says today’s marketing landscape goes beyond throwing a marketing message, a slogan, or a tagline out there. It entails integrating purpose and values into your operations and projecting them through your marketing and company culture. It’s not enough for your audience to understand what you do; thoughtful marketing and community impact can help connect with potential customers and build trust.

In this episode of Get the Intel, Chad Gill chats with Anna Madill, CEO and Founder of Avenue, as Anna shares her speaking topic of conscious marketing and how she helps companies grow through transformation. She shares case studies of businesses embedding values into every aspect of their operations, the advantages of heartfelt marketing, and how Avenue helps clients to be more intentional and thoughtful in their marketing.

Resources mentioned in this episode:

• Chad Gill on LinkedIn
• Workforce Recon
• Concreate
• Anna Madill: LinkedIn | X | Instagram | Bio
• Avenue: Website | X
• The Conscious Marketer Newsletter

Sponsor for this episode…

Laminin Coaching:

This episode is brought to you by Laminin Coach.

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